NOVA · Agency
Brand-safe talent desk
Retainer + commission representation for creators with viral reach and weak monetisation. Python scouts find talent and B2B sponsors — you close the gap.
yusuf-choudhury.com/nova
yusuf-choudhury.com
Choudhury Digital · YOOM
Sole director of a UK Ltd — shipping 8 complete · 24 showrooms under YOOM, with 8 complete apps for buyers to start.
Platform
The platform core.
YOOM — one operator layer where engineering, finance, and 8 complete · 24 showrooms share the same DNA.
Precision
Biological precision.
Syllabus-aligned curriculum mapping — every learning objective encoded with the rigour of a double helix.
Intelligence
Agentic logic.
Production LLM integrations, autonomous agents, and automation — intelligence wired into every workflow.
Architecture
Cloud architecture.
Nine AWS certifications deep — floorplans, not facades. Infrastructure you can walk through from day one.
Signature
Yusuf Choudhury.
One operator, one studio, 8 complete apps and 8 complete · 24 showrooms. CIMA in flight, AWS-deep — with Imperial College London on the horizon.
Engage
Now let's build yours.
Six-figure web, SaaS, and systems integration — bring the build everyone else avoided.
The credentials
Six facts that separate a working studio from a portfolio of mockups.
Company
Sole director, active UK Ltd
A registered, trading limited company — not a side project, a business.
Finance
CIMA candidate · 16 exams
Speed-running management accounting toward Chartered status on an accelerated timeline.
Engineering
Aiming for Imperial College London
A future ambition — Aeronautics & Spacecraft Engineering, systems thinking at altitude.
Cloud
9 AWS certifications
Practitioner → Professional → Specialty track across the AWS stack.
Portfolio
8 complete · 24 showrooms
Eight Apple-grade complete products — not thirty thin clones. Showrooms stay beautiful until they earn a complete slot.
Stage
Founder-operator
Building and shipping at studio scale — documenting every node in the mesh.
Holding company · portfolio.yusuf-choudhury.com
Yusuf Choudhury runs each product as its own company — own subdomain, own GTM, own buyer desk. Software at firstpoint.yusuf-choudhury.com, creator tools at vara.* and nova.*. The apex introduces the operator; the portfolio introduces the board.
Four doors · Executive systems architect · dual-track CIMA + CTA
Complete products · tool.yusuf-choudhury.com
Not thirty thin clones — fully built apps with live backends. Everything else is a premium showroom until it earns a complete slot.
Full set of 8 complete apps on /products.
Suite · 32 amazing SaaS
Eight Apple-grade complete products — not thirty thin clones. Showrooms stay beautiful until they earn a complete slot. Filter into finance, infra, discovery, or sandboxes.
35 systems
Clara, Mack, Arthur & Eleanor — 24/7 AI voice receptionists that capture missed calls, qualify leads, and book appointments.
£199/mo · Clara & Mack from £199 · Arthur & Eleanor £299
Connects Stripe, Xero, ERP, and cloud databases with automated webhook-to-ledger pipelines.
£5,000 – £25,000+ per project
Fractional systems architecture and management-accounting partnership each month.
£5,000 – £10,000 / month
Category-defining Next.js marketing or product site with motion, 3D, and conversion instrumentation.
£60,000 – £100,000+ per project
Unified master chat that connects multiple AI models and routes conversations smoothly.
£99/mo base
Connects to AWS and Vercel to find idle resources, redundant compute, and immediate cost-reduction opportunities.
£299/mo
Centralized dashboard to connect, monitor, and manage multiple Stripe accounts and product entities in one view.
£149/mo
Cryptographic digital watermarks and verification on signed corporate files.
£499/mo base
Proxy routing, token burn forecasting, and automated ledger hook management.
£29/mo base
Hot-swaps model providers mid-session without losing thread context.
£69/mo base
Hard spending caps and real-time anomaly detection on token usage.
£55/mo base
Synoptic depth, mark-scheme parsing, and grade-boundary forecasting for A-Level Maths.
£60/mo PLG
Further Maths masterclass with synoptic past-paper synthesis.
£60/mo PLG
Spec-aligned physics drills, rubrics, and AI-marked mocks.
£60/mo PLG
Chemistry masterclass with examiner rubrics and recall engines.
£60/mo PLG
Subject-aware conversational tutor with Socratic prompting and token-metered sessions.
£20/mo PLG
Neural scheduler sequencing study nodes against exam proximity and deadlines.
£20/mo PLG
Multi-tenant study platform — tenant mesh, modules, and hybrid pricing.
£20/mo single module
WEX portal with anti-ghost employer feed, Kanban pipeline, and CV roast.
£4.99/mo modular packs
Master command dashboard — AEO, Google SERPs, and social visibility in one surface.
£199/mo base
Answer Engine Optimization scanner — entity matching and AI citation recovery.
£79/mo base
Generates schema-rich JSON-LD citation blocks tuned for LLM scraping bots.
£29/mo base
Compiles qualifying UK R&D development logs and expenses into HMRC-compliant tax relief claim documentation.
£299/mo base
Benford's Law, phantom vendor detection, and duplicate invoice isolation over general ledgers.
£349/mo base
16-exam CIMA prep — mark-scheme parsing, case-study simulators, ledger derivation drills.
£100/mo PLG base
App Router labs — server components, caching, route handlers with mock deploy previews.
£15/mo · £45/mo Modern Stack Suite
Split-pane TypeScript sandbox — live execution, AST inspection, type-level drills.
£15/mo · £45/mo Modern Stack Suite
RLS policies, auth flows, and Postgres query sandboxes with live schema mocking.
£15/mo · £45/mo Modern Stack Suite
WebGL 3D scenes in React — R3F missions with draw-call and frame-budget overlays.
£15/mo · £45/mo Modern Stack Suite
Detects AI-generated vs human-crafted code via style fingerprints and edit-pattern analysis.
£139/mo base
Document provenance and human-authorship scoring for high-stakes submissions.
£149/mo base
Multi-signal humanity score — keystroke, voice, and behavioral fusion into one trust index.
£199/mo base
Multi-constraint fleet routing, last-mile dispatch, spatial hazard overlays, and depot heatmaps.
£499/mo base · £1,299 enterprise
Headless luxury edition manager, waitlist gating, and provenance tracking for high-status DTC.
£199/mo base
Autonomous CIMA management accounting agent — variance narratives, margin drift, token cost logs.
£279/mo base
The Operator
I'm Yusuf Choudhury, founder of Choudhury Digital and the YOOM platform. I run a registered UK limited company as its sole director — not a hypothetical, a trading business with real obligations and real output.
My edge is range. I'm a builder who thinks like a management accountant and a finance candidate who ships production software. While studying for my A-Levels I architect multi-tenant SaaS, automate Stripe-to-ledger flows, and design cloud infrastructure that has to stand up to scrutiny.
That dual fluency — engineering on one side, the ledger on the other — is exactly what high-stakes web and systems projects need. You don't get a developer who ignores the numbers, or a consultant who can't build. You get both, in one accountable person.
“I don't ask clients to imagine what I could build. I point at 8 complete · 24 showrooms across 9 curated clusters — CIMA + CTA dual-track — and let the work argue for itself.”
Why six-figure clients hire one architect
You hire one architect who owns the product, the cloud, and the numbers — no agency layers, no telephone-game handoffs.
→ Next.js front ends, multi-tenant SaaS back ends, and AWS infrastructure delivered as one coherent system.
Most developers ship features and ignore economics. As a management accountant in training, I build with margin, billing accuracy, and cash flow in mind from day one.
→ Stripe-to-ledger automation and unit-economics modelling baked into the architecture.
I don't ask you to imagine what I could build. 8 complete · 24 showrooms already proves the patterns your project needs — start with 8 complete apps.
→ Live micro-SaaS mesh + enterprise brands spanning edtech, fintech, and cloud.
Speed-running professional exams while shipping production software is a discipline. You get aggressive timelines held together by real systems thinking.
→ Documented, repeatable delivery process across every property in the studio.
Aiming for Imperial and chartered-bound — the trajectory is steep. Engaging now means partnering with capability that compounds.
→ An aspiring aerospace engineer on a chartered-accounting path, reinforcing the technical work.
Engagements
Choudhury Digital takes on a small number of ambitious builds a year for clients hiring the studio — web platforms, multi-tenant SaaS, and the integration plumbing that makes them profitable. Project fees from £5,000; six-figure-capable delivery. This is not employer/part-time hiring — see /employer for that. Full services page →
A category-defining marketing or product site that makes a serious company unmissable.
Investment
£60,000 – £100,000+ per project
Margin · Project — ~70%+ at scale
4 – 8 weeks · Funded startups and established firms whose current site undersells them.
The connective tissue between your payments, ERP, ledger, and cloud — automated end to end.
Investment
£5,000 – £25,000+ per project
Margin · High — fixed-scope + usage uplift
6 – 12 weeks · Scaling companies losing margin and hours to manual reconciliation.
Ongoing systems-architecture and management-accounting-minded partnership.
Investment
£5,000 – £10,000 / month
Margin · Retainer — ~85%+ on delivery capacity
Rolling, monthly · Companies who want senior capability on tap without in-house hires.
We pin down the real objective, the constraints, and the economics. You get an architecture, not assumptions.
↳ Technical architecture doc + fixed scope and price band.
Art direction and an interactive prototype so you feel the product before a line of production code ships.
↳ High-fidelity design system and clickable prototype.
Typed, tested, production code shipped in visible increments. You watch it come together, not a black box.
↳ Staging environment updated continuously with each milestone.
Payments, ledgers, cloud, and AI workflows wired together with validation and observability throughout.
↳ Integrated, monitored stack with reconciliation guarantees.
Performance, accessibility, and SEO hardened. We launch deliberately and tune against real traffic.
↳ Production launch + post-launch optimisation report.
Documentation, runbooks, and a clean handover — then optional retainer for ongoing momentum.
↳ Full documentation, runbooks, and ownership transfer.
Next.js & TypeScript
Strictly typed, App Router, server components, edge-ready front ends.
Multi-Tenant SaaS
Tenant isolation, RBAC, metering, and scale-aware data modelling.
3D / WebGL
Three.js, shader-driven hero moments, and performant motion design.
Stripe & Ledger Automation
Billing, metering, and double-entry reconciliation that auditors trust.
Cloud Architecture
AWS infrastructure-as-code, CI/CD, and cost-aware well-architected design.
AI Workflow Automation
LLM pipelines for ops, finance, and content — wired into real systems.
FinOps & Unit Economics
Cloud spend instrumentation and margin modelling from a management accountant's lens.
8 complete · 24 showrooms under one operator — 8 complete apps to start.
IllustrativeRepeatable multi-tenant patterns, shared platform core, and disciplined delivery across the Phase 1 catalog.
Reconciliation collapsed from days to seconds.
CapabilityWebhook-to-ledger pipelines with double-entry validation replace manual cross-referencing.
Flagship-grade sites that stay fast under load.
BenchmarkPerformance budgets, edge rendering, and Core Web Vitals tuning enforced from day one.
Engineering decisions defended on the P&L.
CapabilityArchitecture and cloud spend modelled against unit economics, not just feature velocity.
Boutique agency · 6 live tiers
Same commercial clarity as Modex product pages — each engagement has a price band, outcome, and one CTA. Infrastructure builds (01–04), growth strategy (05), dual-track career intake (06).
Multi-tenant SaaS, Stripe billing, production shells — Modex-grade delivery.
From £125,000
Discuss buildVoice AI, LLM pipelines, agent orchestration for B2B ops.
From £5,000
Discuss buildCRM / ERP / webhook / ledger sync with FinOps discipline.
From £5,000
Discuss integrationIP scans, compliance posture, security hardening retainers.
From £5,000/mo
Request auditMarket positioning, GTM execution, and scaling high-MRR digital products.
From £2,500
Discuss strategyCIMA/CTA pathways, portfolio positioning, tech/finance exec transitions.
£500 Intensive · £2,500 Sprint
Begin intakeStudio packages also listed on /services. Product MRR via Modex Ventures.
Creator stack · personal only
Three layers, three destinations — agency representation on this site, creator OS on this site, and the Modex VARA commerce engine for multi-platform syndication and revenue share.
NOVA · Agency
Retainer + commission representation for creators with viral reach and weak monetisation. Python scouts find talent and B2B sponsors — you close the gap.
yusuf-choudhury.com/nova
VARA · Creator OS
Personal creator OS — package digital assets, pitch B2B sponsorships, and automate brand-safe contracts. Basic £0 + 9% fee, or Pro at £29/mo with 0% transaction fee.
yusuf-choudhury.com/vara
Modex · VARA Engine
The Modex live engine — multi-platform syndication, tiered studio pricing, and partnership revenue share tracking. Not the personal creator dashboard above.
modexventures.com/ventures/vara
NOVA stays personal-site-only — not in the Modex 16-SKU catalog. VARA exists twice on purpose: creator OS here, commerce engine on Modex.
The Trajectory
Momentum compounds. Here's the trajectory I'm executing — already in motion, and accelerating. Engaging now means partnering with capability before the market fully prices it.
Running Choudhury Digital — 8 complete apps for buyers, 9 curated clusters, and six-figure-grade delivery.
Working through the CIMA qualification from Certificate to Strategic, building the management-accounting rigour behind every build.
Progressing the AWS track from Practitioner through Professional to Specialty — cloud architecture earned, not assumed.
Aiming to read Aeronautics & Spacecraft Engineering — formal systems engineering to reinforce the self-taught foundation.
Completing CIMA toward Chartered Management Accountant — a rare technical-plus-finance credential pairing.
Scaling Choudhury Digital into a systems-integration and web studio serving serious clients at £50/hr+ and six-figure engagements.
Forward-looking and illustrative: dates reflect a planned trajectory, not guaranteed outcomes.
Context API · One engine · Three skins
One /api/context/* stub serves executive roadmaps, consumer vaults, and proactive alerts — Stitchaxis flagship consumes the same B2B surface.
B2B workspace for executive agentic roadmaps — shared Context API engine.
/api/context/agentic-executive-roadmap →Context skinB2C consumer vault for personal context — encrypted, portable, agent-ready.
/api/context/contextvault →Context skinProactive alert UI surfacing context signals before you ask.
/api/context/stitchpulse →Phase 1 commercial
8 complete · 24 showrooms across 9 curated clusters. 32 live with Stripe — the rest capture high-intent waitlist with card hold.
Cluster 1
£5k–£25k+per project
Integration, retainer, signature site
Live & waitlist
From £4.99/mo
Stripe checkout where live · priority queue otherwise
Employer + products
Tracks
CIMA Command Centre + CTA dual-track
CIMA + CTA · Qualification
The Agentic Executive Roadmap — CIMA management accounting + Chartered Tax Adviser (CTA) with cloud and cyber running beside Phase 1 product launches.
Plus ACCA, multi-cloud, quantum, legal & governance — explore all tracks
Modex Ventures · software catalog
Product pages, demo desks, and vault terminals live on Modex Ventures — browse live quadrants below or open the full portfolio on the venture apex.
First Point AI · Voice AI
Voice AI & Reception
24/7 AI voice receptionists that qualify leads, book appointments, and dispatch jobs.
Medical & clinic receptionist
A 24/7 AI-powered voice receptionist that captures missed patient phone calls, answers common clinic inquiries, and books appointments directly into clinic management calendars.
Open on Modex →
Emergency trades dispatch line
An emergency voice triage and instant dispatch assistant that answers incoming calls while contractors are on site or working with tools, qualifies the severity of the emergency, and texts job details directly to the tradesperson.
Open on Modex →
Legal, tax & financial intake
An automated client intake and pre-screening voice system that qualifies inbound prospective clients, answers basic compliance questions, collects onboarding checklists, and schedules consultation calls.
Open on Modex →
Luxury & real estate concierge
A luxury-toned voice assistant that pre-qualifies high-net-worth buyer inquiries, verifies purchasing budgets, answers property/asset specifications, and coordinates private viewing schedules.
Open on Modex →
Live SKU · Voice AI
AI voice receptionist for dental & aesthetic clinics
£499 / month
Open on Modex →
Emergency trades dispatch & qualification line
£499 / month
Open on Modex →
Legal, tax & financial client intake
£649 / month
Open on Modex →
Luxury real estate & dealership concierge
£699 / month
Open on Modex →
Live SKU · EdTech
UK apprenticeship & early careers radar
£39.99 / month
Open on Modex →
UCAT · ESAT · TMUA admissions prep
£39.99 / month
Open on Modex →
School careers & Gatsby Benchmark compliance
£449 / month
Open on Modex →
Degree vs apprenticeship ROI simulator
£39.99 / month
Open on Modex →
Live SKU · B2B Intel
B2B intent scoring & outbound hooks
£599 / month
Open on Modex →
HR compliance & unbiased hiring audit
£499 / month
Open on Modex →
Executive search & staffing signals
£499 / month
Open on Modex →
Codebase IP & security auditor
£499 / month
Open on Modex →
AWS / FinOps waste elimination
£599 / month
Open on Modex →
Phase 2 R&D · 24 engines
Classified development vault
Architectural engines in development — join the waitlist on Modex for early access briefings.
Vault clusters · waitlist on Modex
Agentic DevTools & Proof of Humanity
35 routing and identity engines across two vault hubs — join the waitlist on Modex for early terminal access.
Full catalog
All 16 live + 24 R&D on Modex →
Holding company narrative, live portfolio, vault terminal, and demo desks — all on Modex Ventures.
Early access
One list, every product. Tell us a little about yourself and we'll prioritise the highest-intent signups into our first invite waves. Refer friends to jump the queue.
Progressive intent capture — three quick steps.
0
Phase 1 products
8 high-MRR complete apps on tool.yusuf-choudhury.com · premium showrooms for the rest
0
CIMA exams in progress
Certificate → Strategic, en route to Chartered
0
AWS certs targeted
Practitioner through Specialty
0%
Founder-led
Sole director, UK Limited company
£0+
Per hour, consulting
Systems integration & B2B architecture
Let's Build
If you're scoping a flagship website, a serious SaaS, or the integration work that ties your systems together, let's talk. Phase 1 is live for buyers — CIMA + CTA dual-track for employers who want the full picture.
Direct line to the architect — no agency layers, no handoffs.